Digital Marketing Lead

This is a fantastic opportunity to join the established and high performing marketing team within the Snap-on business in King's Lynn, Norfolk.

Reporting to the Marketing Manager, the Digital Marketing Lead is responsible for assisting in the development, planning and coordination of our marketing communication initiatives for the brands we are responsible for and support, with a high focus on our web and e-mail communications strategies. The Marketing Specialist is also responsible for leading projects when required.

In coordination with the global marketing team, the role manages all Snap-on Websites (UK) and the web authoring process for content management. You'll provide input on the global web strategy in terms of research and ongoing support and implement and contribute to the business unit SEO strategy. You'll also research and implement content recommendations for organic SEO success.

The Digital Marketing Lead develops, monitors and maintains, writes and updates product content contained on all the business units websites/portals.

You'll also manage the process and delivery of e-marketing content for multiple brands and customer groups as well as assist in developing marketing materials for Equipment and Diagnostic tools and services.

You'll assist with the introduction of marketing materials and electronic marketing vehicles, including internet and other digital forms of communication.

The role provides creative support through writing, editing and proofreading content for marketing collateral, develops and designs pieces for various marketing campaigns and ongoing promotions, including direct mail pieces, e-marketing, presentations, posters, handouts, promotional specialities, etc.

You'll also manage content for external and internal newsletters and provide internal marketing communications support on a global level to ensure broad implementation of brand strategies.

QUALIFICATIONS, KNOWLEDGDE, SKILLS & ABILITIES:

• Bachelor’s degree in marketing or related field and/or 3-5 years’ experience in digital and web marketing field
• Fundamental understanding of marketing
• Solid skills in all Microsoft Office products: Excel, PowerPoint, Word, SharePoint
• Good knowledge of InDesign or Illustrator, plus photo-editing software such as Photoshop
• Strong organization and prioritization skills
• Proficiency with Google Analytics and web analysis tools
• Experience of working with a content management system
• Experience of producing and working with an e-mail marketing system such as Mailchimp
• Ability to work well in a fast-paced, collaborative environment
• Excellent interpersonal skills
• Ability to manage multiple projects with a high degree of proficiency
• Ability to interface with all levels of organizations to accomplish tasks